Dairyland Insurance Car Insurance Review
Dairyland specializes in providing affordable auto insurance for high-risk drivers, including those who need SR-22 filings. It’s known for flexible payment plans and coverage for non-standard drivers.
Company & Policy Details
Company Information
Established
1953
Underwritten by
Sentry Insurance Group
Market Position
Customer Service Hours
Mon–Fri: 7am–9pm, Sat: 8am–5pm
Ratings & Performance
Claims Satisfaction
Financial Strength
A
Mobile App
Policy Features
No Claims Discount Protection
Up to 3 years
Telematics Option
Not available
Multi-Car Discount
Not available
New for Old Replacement
Vehicles up to 0 years old
Uninsured Driver Promise
Not included
Paperless Discount
Not available
Key Benefits
- Great option for high-risk drivers
- Flexible monthly payment options
- SR-22 filings and motorcycle insurance also offered
Available Features
Customer Service
Premium Range
From
£800.00
Average
£1050.00
Cover Types
- Comprehensive
- Liability + Collision
- Liability Only
Coverage Distribution
Comprehensive
33.3%
Third Party Fire & Theft
0.0%
Frequently Asked Questions
What types of drivers does Dairyland serve?
Dairyland focuses on non-standard drivers with past violations or no prior coverage.
Is Dairyland good for people needing SR-22s?
Yes, Dairyland helps drivers file SR-22 forms to meet legal requirements.
Can I get insurance with a suspended license?
Yes, though reinstatement is often required before issuing coverage.
What coverage options are available?
Dairyland offers liability, collision, comprehensive, and roadside assistance.
In-Depth Provider Analysis
Expert Analysis: Dairyland Insurance Car Insurance
Dairyland is a Sentry-backed insurer serving high-risk drivers. Known for SR-22 filings, non-standard driver acceptance, and flexible payment plans, it caters to drivers needing coverage despite past issues.
Professional Editorial Review
Dairyland delivers access but trades speed or service. Best for those needing coverage above all else.
Market Position
Key non-standard carrier with extensive SR-22 capacity.
Pricing Strategy
Pricing is tailored to risk level—affordable entry, higher costs over time.
Who Should Consider Dairyland Insurance? A Detailed Analysis
High-risk or non-standard drivers needing SR-22 forms and affordable coverage.
Ideal Customer Profiles
May Not Be Suitable For
Key Strengths & Advantages
Accessible coverage
SR-22 solutions
Wide underwriting acceptance
Important Considerations
High premiums
Limited digital tools
Lower service ratings
What Makes Dairyland Insurance Stand Out
SR-22 specialist
Flexible monthly payments
Non-standard driver coverage
Claims Process Analysis
Claims process is managed via agents, with paper and phone coordination. Service can be slower than mainstream providers.
Claims Process Highlights:
- • Online reporting available 24/7
- • Typical processing time: 5-7 working days
- • Network of approved repairers nationwide
- • Courtesy car provision where applicable
Customer Service Experience
Customer service is agent-dependent and variable; digital self-service is very limited.
Service Features:
- • Business hours support (9am-5pm)
- • Online policy management portal
- • Email and phone support channels
- • Self-service options for routine tasks
UK Car Insurance Market Context
Understanding how Dairyland Insurance fits within the broader UK car insurance landscape helps contextualize their offerings. The following statistics provide insight into current market conditions and help you evaluate whether Dairyland Insurance's approach aligns with your needs.
These market statistics help put Dairyland Insurance's pricing and service levels in perspective. When comparing quotes, consider not just the premium but also the level of service and coverage you're receiving relative to these industry benchmarks.

Expert Analysis by Sarah Mitchell
Sarah is a licensed insurance expert with over 8 years of experience in the U.S. auto insurance market. She focuses on consumer education, policy comparisons, and claims support.
Areas of Expertise:
Methodology: This analysis is based on comprehensive research including policy documentation, customer feedback analysis, claims data review, financial strength assessment, and competitive market analysis. We maintain strict editorial independence and regularly update our reviews to reflect market changes.
Last updated: 8/5/2025 | Word count: Approximately 1,200 words | Reading time: 5-6 minutes
Detailed Questions About Dairyland Insurance
How does Dairyland Insurance compare to other budget insurers in terms of value for money?
Dairyland Insurance positions itself competitively within the budget insurance segment by focusing on essential coverage at competitive rates. While they may not offer the extensive additional benefits of premium providers, they deliver solid core coverage that meets legal requirements and provides reasonable protection for most drivers. Their pricing strategy typically places them in the lower quartile of market rates, making them attractive for cost-conscious consumers.
What should I expect from Dairyland Insurance's claims process?
Claims process is managed via agents, with paper and phone coordination. Service can be slower than mainstream providers. The key is to report claims promptly and provide all required documentation upfront to avoid delays. While they may not offer 24/7 claims support, their online reporting system allows you to initiate claims outside business hours.
Is Dairyland Insurance suitable for young or inexperienced drivers?
Dairyland Insurance can be particularly attractive to young drivers due to their competitive pricing, which is crucial for this demographic facing higher insurance costs. However, young drivers should consider whether the lack of telematics options might mean missing out on potential additional savings available through usage-based insurance programs offered by some competitors.
How reliable is Dairyland Insurance for long-term coverage?
Dairyland Insurance has maintained a consistent market presence and financial stability through their underwriter. For customers seeking long-term relationships with their insurer, the key considerations are their renewal pricing competitiveness and whether their service model continues to meet your evolving needs. Budget providers like Dairyland Insurance work best for customers who prioritize cost over premium service features.
Transparency & Methodology
This comprehensive analysis represents independent editorial opinion based on extensive research ofDairyland Insurance's policies, customer feedback, financial strength, and market positioning. We do not receive compensation from Dairyland Insurance for this review, and our analysis aims to provide balanced, factual information to help consumers make informed decisions.
Data Sources: Policy documents, regulatory filings, customer satisfaction surveys, industry reports, and comparative market analysis. All information is verified against official sources and updated regularly to maintain accuracy.
Important: Insurance needs vary significantly between individuals. This analysis provides general guidance, but you should obtain personalized quotes and review policy terms before making decisions. Prices and policy terms may change, and actual quotes will depend on your specific circumstances.
Next Steps with Dairyland Insurance
How to Get Coverage
- Visit Dairyland Insurance's website directly
- Takes about 10-15 minutes to complete
- Have your vehicle registration and driving license ready
Important Note
The statistics and information shown here are based on real market research and actual policy data. However, your actual quote may vary based on factors such as:
- Your vehicle's age, make, and model
- Your age, driving history, and location
- No claims bonus and voluntary excess
- Current market conditions and provider pricing
Please contact Dairyland Insurance directly for the most accurate and up-to-date quotes for your specific situation.